The Ernst & Young Business Plan Guide

by Brian R. Ford, Eric S. Siegel

Whether you’re starting a new business or expanding an existing one, this updated guide will help you create a financial, organizational, and operational blueprint for success! Now you can put the expertise of the leading professionals at Ernst & Young to work for you and your company with this complete guide to researching, writing, and presenting a winning business plan. This practical guide leads you carefully through every aspect involved in planning and development—illustrating each step with a realistic sample that shows you exactly what you’ll need. You’ll get the nuts-and-bolts of formatting and design…techniques on how to tailor your plan to the various people and institutions who will review it…new information on funding and financing methods…and special provisions for restructuring and bankruptcy…and the influence of new laws and regulations. Totally updated and revised, this Second Edition also tells you what to include as attachments to your business plan…discusses the impact of information technology on keeping your business plan up-to-date…and presents a new section on how to include buying a company in your business plan. Clear, comprehensive and authoritative, The Ernst & Young Business Plan Guide, Second Edition will help you put together a winning, successful business plan. Ernst & Young is the leading international professional services firm, with 65,000 people in more than 600 cities in over 100 countries, including 24,000 people in more than 100 U.S. cities. A founder and continuing sponsor of the "Entrepreneur of the Year" award, Ernst & Young has unique professional resources that enable it to serve both the great number of Fortune 500 companies and more owner-managed and entrepreneurial businesses than any other Big 6 accounting firm. The firm is also the author of the best selling The Ernst & Young Tax Guide, The Ernst & Young Guide to Total Cost Management, The Ernst & Young Guide to Raising Capital, and many more business-oriented books.

Genres: Business, Management, Entrepreneurship

208 pages, Paperback

First published February 28, 1987

Reviews

[Parantap Saha · Rating 5 out of 5]

Relevant. Simple. Transparent.

This book by Ford, Bornstein and Pruitt is an excellent book for all kinds of entrepreneurs out there; and especially for entrepreneurs just starting with their venture.

The content is well organized, clearly presented and easy to read. The authors also provide a through case study throughout the book to provide a simple analogy to the ideas they were introducing.

I definitely recommend all beginner entrepreneurs to read this book!

[Carter · Rating 3 out of 5]

I found this basic, guide marginally useful. I think the materials from Harvard Publishing I had last year were better. Obviously someone broke in and discarded most of them. Regardless, not recommended.

[George Araman · Rating 4 out of 5]

Interesting ideas and theories, might have benefitted from sample business plans.

[Claudia · Rating 3 out of 5]

I read this book as part of my preparation to teach the class of Business Plan.
I would qualify this book as an average read when you are thinking about starting your own business.
While reading it, you feel like a friend is telling you how to write a good business plan and why you should make it. But there is something missing.
Even though the book offers an example of a Business Plan, it could be complemented with exercises to create your own, otherwise the knowledge is easily forgotten.