Hupalo started HCM to publish his own first book in 1999. Here he shares what he has learned over the past decade about the trade. He discusses why, inventory, marketing, pricing, business structure, tax, deductions, book production, record keeping, self-publishing as a business, and other aspects. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
An incredible resource for the beginning independent publisher. The book introduces the many facets involved in publishing, from book design to accounting to etc. Also a valuable resource for the poet/writer if they're considering making any money from their art.