New Zealand master prospector Brian O'Donnell here examines the validity of some of the traditional "sacred cows" of sales philosophy, takes an incisive look at reasons for the high attrition rate in the industry, and teaches sales techniques based on what has been proven to work not what simply sounds good. * Why some are more successful than others * How to control the things that inhibit most * High achievers' greatest trait * The mental state required for success * How to be a master-prospector * and a master recruiter * and more...