Cases in E-Commerce

by Jeffrey F. Rayport, Bernard J. Jaworski

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

656 pages, Hardcover

First published May 11, 2001

Reviews

[Chathumini]

I want to read this book . I feel this as a very important book.