An anthropologist embeds himself in the community of West African "traders" (street vendors) operating in NY in the 1990's and documents their lives, businesses, relationships, and networks. This is one of the better social science works I've read about African immigrants in America, largely because of the depth and texture of observation.
I thought some of the theoretical framework fell flat- I'm not sure there's any real value in using Baudrillard to explain how African vendors simulate African-ness for African-American customers or how selling knock-off apparel and bootleg videos works. Some of the descriptions of immigration law are wrong and probably would have been best omitted. And I thought Stoller forced the cultural continuity argument a bit: yes, many of the Fulani and Hausa vendors come from family traditions of trading and selling in African markets, but Stoller doesn't address the many street vendors who were middle-class professionals in Africa and have reinvented themselves in the US due to labor market conditions. And make no mistake, despite some of the cover blurbs, this is a book about street vendors, not African immigrants in general- there are, for example, virtually no women present.
But that specificity is precisely what makes this book interesting and useful. The book's account of the fight in the 1990's between the vendors and Giuliani about shutting down the 125th Street "African market" and relocating it to 116th Street (where it is now), is an important piece of NY's urban history, as seen by some of its participants. And I really appreciated how Stoller depicted the intricacy of the family, personal, and business networks of West African vendors, demonstrating the complex transactions behind something as simple as a West African man selling shea butter or CDs on the street.