Principles of Graphic Design & Typography

by David B. Berman

In this manual from David Berman's celebrated course, David helps you explore the qualities of excellent visual design and how they can be realized through the variety of technologies we use to publish today. You will have the opportunity to take full advantage of the experience and knowledge of over twenty years marrying great cognitive design principles with electronic publishing technologies. You’ll -Human nature and the effects of different design elements including consistency, inference, balance, emphasis, contrast, scale, figure/ground, harmony, pattern, pause, movement, and structure -How and why to chose colour, for print and screen -The differences between designing on paper and on screen -Pitfalls to avoid when bridging channels -The three properties of effective graphics and how to produce them -Graphic file when to use which -The art of typeface, association, pictorial, size, emphasis, case, spacing, alignment, hierarchy… for both print and the Web -How to excel using PDF files

90 pages, Spiral-bound

Published January 1, 2012