Everything 2.0: Redesign Your Business Through Foresight and Brand Innovation

by Alexander Manu

How can individuals and organizations cope with the challenges of our time? By deepening their understanding of human needs and reframing them as what they truly desire, wants, and visions of a better self. Provocative author, speaker and leader in the emerging field of strategic foresight, Alexander Manu explains what motivates people and how desire is the driving force to true innovation. Drawing on the principles of the Web 2.0 phenomenon—the empowerment to create, manage and distribute content—this video explores consumers' desire for openness, transparency, and collaboration, and how tapping into this desire can lead to business innovation. Whether you are in the role of strategic product developer, or you are tasked with solving a global problem, this video will leave you with a new frame of reference for positioning your company’s future.

Featuring three of Alexander Manu's breathtaking visual essays, Everything 2.0

In Manu’s view, the new challenge for organizations is not in determining how to fit 2.0 to business but in determininghow to fit business to life 2.0 .

DVD-ROM. Running 1 hour, 49 minutes, 13 seconds.

3 pages, DVD-ROM

First published January 1, 2008

About the author

Alexander Manu is a foresight strategist, author, and professor who has spent his career studying how technological change transforms human behaviour from the inside out. Unlike commentators who approach technology as a purely technical or economic force, Manu’s work begins with a different premise: disruption is behavioural before it is technological. Tools do not simply improve efficiency. They alter perception, reshape desire, and quietly redefine identity.
For over three decades, Manu has advised Fortune 500 companies, governments, and global institutions on innovation and future-proofing, helping leaders understand that the real impact of technology lies not in the device itself, but in how it changes what people value, expect, and become. His frameworks on disruption, behavioural innovation, and the emerging present have influenced both boardrooms and classrooms, positioning him as a distinctive voice at the intersection of strategy, imagination, and human development.
He has published widely on imagination, creativity, and the evolving self in a digital world. In his recent books Transcending Imagination: Artificial Intelligence and the Future of Creativity and The Disruption Continuum: Reinventing People and Purpose in an Era of Constant Change, Manu has consistently argued that technology is not an external force acting upon us, but an extension of human intention that ultimately reshapes its creator.
In his latest book, You Were Never Just Using It, he turns this lifetime of research inward. Drawing on personal history, cultural analysis, and decades of observing how behaviours evolve around tools, Manu explores the intimate relationship between everyday technologies and the formation of self. His perspective is rare: a strategist who understands systems, a philosopher of disruption who understands psychology, and a storyteller willing to examine his own becoming. The result is a book that speaks not only to innovation, but to identity.