In his new book, It’s Elementary, Dr. Bob Gower, takes a lighthearted and rhyming approach to the pitfalls and opportunities faced by employees and managers, and offers a simple and memorable roadmap for transforming corporate survival into lifelong success. Throughout his tenure in Large, Small, Mature, Early Stage, Public, Private, For Profit and Non-Profit operations, Dr. Bob Gower has applied a unique leadership style, which he credits for the successful performance of all types of ventures. Dr. Gower believes that people and employees want to and will do a good job if they have the opportunity, the encouragement, and a leader whom they respect.