Russ King's words have been read by millions on social networks and interactive web sites, some of which were bringing people together before Facebook existed. One specialism is online quizzes and he has created content for brands like Disney and Marvel. He has been earning a living from writing in some form or other for 25 years.
He has specialised in funny Kindle novellas that have a mythology or ecofriendly vibe - often with a thought-provoking angle. He has chosen to focus on the novella because it is just the right length for busy people to escape their own lives and be entertained by something completely different.
Russ has a PhD from Cambridge University, a background in science, unofficial qualifications in people-watching, an unflappable sense of humour and he listens more than he talks.
Wonderful book about the value of friends in real life and in the digital world. Can be read for pure pleasure but also contains lots of valueable advice for small business owners who want to figure out how to use social media and networks to grow their business. I truly enjoyed this book.