Open Science [OP]: Sharing Knowledge in the Global Century

by Julian Cribb, Tjempaka Sari Hartomo

Open Science is about how we address the profound challenges which now confront humanity--climate, the food crisis, environmental degradation, resource scarcity and disease--through science communication. These call for the sharing of scientific knowledge among billions of humans, on a scale never before attempted.

Open Science offers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.

The book features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional "crises", how to deal with politicians and much more.

Features
* Practical advice on how to communicate science effectively with different audiences, including government, industry and the general public
* How to develop organizational communication policy and strategy
* Current issues of e-communication, repositories and open access discussed

232 pages, Paperback

First published February 1, 2010

About the author

Julian Cribb is an Australian author and science communicator.
He is a Fellow of the UK Royal Society for the Arts, the Australian Academy of Technological Science and Engineering (ATSE) and the Australian National University Emeritus Faculty.
His career includes appointments as scientific editor for The Australian newspaper, director of national awareness for CSIRO, editor of several newspaper including the National Farmer and Sunday Independent, member of numerous scientific boards and advisory panels, and president of national professional bodies for agricultural journalism and science communication.
His published work includes over 9000 articles, 3000 science media releases and 12 books. He has received 32 awards for journalism. He was nominated for ACT Senior Australian of the Year in 2019.
His main literary focus is the existential risk faced by humanity. This includes four books: The Coming Famine (UCP 2010) explored the question of how we can feed 10 billion humans this century; Poisoned Planet (A&U 2014) examines the contamination of the Earth system and humanity by anthropogenic chemicals and how to prevent it. Surviving the 21st Century (Springer 2017) tackles the huge existential crisis now facing humanity - and what we can do about it. His latest book Food or War (Cambridge University Press 2019) looks explores how food can help prevent human conflict in the C21st.