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6 Essentials to Start & Succeed in Your Own Business: What Top Entrepreneurs Know, That Others Don't

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The world that we live in today favors the person who organizes and operates a business, and takes on greater than normal financial risks to do so. That person is the entrepreneur.

The average worker holds ten different jobs before age forty, and this number is projected to grow. If you’re in your twenties and thirties, you may forge a second or third career as an entrepreneur; and if you’re in your forties, fifties, or beyond, you will decidedly favor the idea of starting and owning your own business. In fact, fifty-two percent of all small businesses are home-based, and many of those are started and run by people in their mid-career.

So whether you are early in your career or are in mid-career, whether you have ambitions to run a larger business or a very small business, and whether you start a business because it’s your desire or you’re forced to by automation and layoffs, entrepreneurship is more likely than ever to be a part of your future.

Let Brian Tracy, one of the world’s foremost authorities on the subject, introduce you to 6 Essentials To Start & Succeed in Your Own Business, and expose you to the most innovative, current—and most importantly—proven ideas on how to become successful.

Use your knowledge of The 6 Essentials to race ahead of the competition and take advantage of all of the modern options readily available to you . . . and create a busi¬ness that is successful and sustainable for the long term.

244 pages, Kindle Edition

Published February 28, 2023

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About the author

Brian Tracy

1,472 books5,317 followers
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

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Displaying 1 - 2 of 2 reviews
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Author 4 books97 followers
March 16, 2023
Brian Tracy towers above others for his clarity. Not only does Tracy have a record of achievement starting profitable businesses around the globe, he's able to share what he's learned simply so you can act on his advice.

For his entire career, Tracy has believed that we're in a golden age of opportunity. It's no surprise then that he starts this book outlining his reasons he thinks we live in the golden entrepreneurial age. The second chapter explodes many of the myths people have about entrepreneurship. From there, the remaining chapters work through the six essentials.

This is Tracy's 85th book, making him a master at giving clear, action-oriented advice. He writes simply enough that a sixth grader could understand both what he's saying and the concepts he's teaching. And the most savvy and experienced managers, businesspeople, and entrepreneurs will find large nuggets of gold from implementing his ideas.

If you're starting a business, move this book to the top of your must-read list.
5 reviews
May 18, 2026
Practical and purposeful !

I made changes in my business as I read this book and I can already see positive changes happening in my business !
Displaying 1 - 2 of 2 reviews