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Netnography: Doing Ethnographic Research Online
This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
221 pages, Paperback
First published December 18, 2009
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Displaying 1 - 9 of 9 reviews
February 11, 2015
A great book as an intro to Netnography. The book goes into detail of ways to think about studying the internet.
April 25, 2015
So easy to capture and understand what is netnography as I am very new to this approach of research design.
April 7, 2013
The book was well-organized, aiming to address what netnography is about and the necessary considerations one needs to weigh before engaging in netnography. Definitely a go-to text for me as an undergrad working on her thesis. Kozinets also included a list of helpful resources related to the various topics at the end of each chapter which I think is a plus.
August 10, 2015
In closing, Robert calls Netnographers: Wired Anthropologists, the hunters and gathers of urls. Describing our struggle with consent forms in "Asking permission in public from the public". Explaining Netnography as "The new, thrilling area of human interconnection".
A Must Read book for all Internet Studies "Geeks".
*Review to be continued*
A Must Read book for all Internet Studies "Geeks".
*Review to be continued*
Read
October 4, 2021Me rating academic books because I'm so behind with my reading challenge. This book is a life-saver nonetheless. (First edition is the best.)
April 12, 2012
What is it?
A variation on ethnography in which the community studied is an online community.
Why not just call it “online ethnography”?
“Online social experiences are significantly different from face-to-face social experiences, and the experience of ethnographically studying them is meaningfully different”.
Is it a replacement or an addition to other research approaches?
Could be either but likely to be an addition: on most topics these days people discuss them both online and face-to-face. The author contends that as people spend more time online, netnography is likely to become more and more important as a research approach.
How do you do it?
The approach overall is similar to running other qualitative research project.
Three netnography-specific points: likely to be better to find an existing online community relevant to your topic than to define an audience via demographic or other filters; approach this community with care; ensure that the approach is ethical.
Who can help me?
Netnography.com is a good resource to consult for help, as is Kozinets.net.
A variation on ethnography in which the community studied is an online community.
Why not just call it “online ethnography”?
“Online social experiences are significantly different from face-to-face social experiences, and the experience of ethnographically studying them is meaningfully different”.
Is it a replacement or an addition to other research approaches?
Could be either but likely to be an addition: on most topics these days people discuss them both online and face-to-face. The author contends that as people spend more time online, netnography is likely to become more and more important as a research approach.
How do you do it?
The approach overall is similar to running other qualitative research project.
Three netnography-specific points: likely to be better to find an existing online community relevant to your topic than to define an audience via demographic or other filters; approach this community with care; ensure that the approach is ethical.
Who can help me?
Netnography.com is a good resource to consult for help, as is Kozinets.net.
August 29, 2013
Dado que los grupos sociales de hoy interactúan cada vez más en las redes sociales y, por consiguiente, se hacen cada día más digitales, el autor presenta en este libro una guía para que los cientistas sociales podamos investigar y entender mejor la sociedad en que vivimos. De eso trata la "Netnografía" (que otros llaman "e-etnografía") como forma especializada de etnografía que estudia el comportamiento humano en sus dimensiones sociales y culturales incorporando la Internet y las comunicaciones mediadas por la computadora. El libro intenta sistematizar los métodos de investigación adecuados para el estudio de la comunicación a través de las diferentes actividades de interactuación electrónica. Considero que este este es un libro pionero que da un significativo aporte para el estudio de la comunicaciones virtuales, que ya forman parte de nuestro mundo real.
August 7, 2016
Incredibly helpful.
Displaying 1 - 9 of 9 reviews