This is great and more incisive and insightful than the book's length would imply. Further, the format, which favors only a sentence or three about each "thing" compensates for the lack of depth with evocation in spades--a task that is additionally buoyed with clever wordsmithing. There were many times that I was astounded at how the brevity of the content inspired the authors to achieve a crystalline clarity I've never seen before, and those moments make the book easy to recommend. It was definitely worth my time just for those handfuls of sheer brilliance.
That said, some of it feels like fluff. Occasionally, the "thing" is just a quote--a clever quote, perhaps even something that should be turned into a fridge magnet for easy reference. But even those quotes don't quite pull their weight, or at least don't measure up to the best tips of the bunch.
My favorite "thing" of all was #26, which gave a masterful overview of the 20th c. in women's fashion, and in fact history was a strong point throughout, such as "things" 33 and 34, which respectively give you a few sentences discussing why "conceptual design began at Hiroshima," and "before rock and roll, young people dressed like their parents."
A low point was thing 60, which in its entirety said,
"[Coco] Chanel has very little taste, all of it good. [Elsa] Schiaparelli has lots of taste, all of it bad." ~Cristobal Balenciaga.
That's a very "fun" quote and perhaps evocative, but I can't say I learned much from it. Maybe I could have gotten more insight if there were some sentences explaining it.