This book provides a very detailed and straight forward process to a comprehensive strategic plan. I especially appreciate access to all of the forms mentioned in the book.
This book provides detailed explanation on the process of strategic planning. However, I didn't find it an enjoyable experience to read as it is really written in a boring way compared to 10s of well presented books in this field.
It’s a step by step guide book for entry level marketers. Can be a good reference book. Unfortunately, i don’t think it’s suitable for experienced managers...