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Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
Beyond Powerful Radio , the new edition of Creating Powerful Radio , is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241 Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES - Increase your ratings! LifeStage Know your audience and how they listen.
* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.
Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.
www.gellermedia.com
For Managers, Programmers and Talent
* GROW AUDIENCES - Increase your ratings! LifeStage Know your audience and how they listen.
* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.
Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.
www.gellermedia.com
- GenresCollege
368 pages, Paperback
First published March 8, 2007
3 people are currently reading
33 people want to read
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Displaying 1 - 2 of 2 reviews
April 22, 2023
3/5 stars
This was very similar to the “Beyond Powerful Radio” one, and sometimes it felt like it was the exact same book.
But, there were some very good tips for radio host.
I skipped the part about looking for talent, the color of the radio and other stuff aimed for radio directors, because I am not one, but I guess it’s super useful if you want to start / grow your radio.
Like the “beyond powerful radio” one it was so interesting for me (radio host in France), to read about how radio work in the US.
Would renomment to starting radio hosts, or anyone working in radio.
But I genuinely wonder what’s new from the “Beyond Powerful Radio” book ?
Bookmark :
(Reminder just for myself : book on my ibook gallery)
- From page 39 to 43
- Page 47 (same as “beyond powerful radio”)
- Page 86
- Chapter 9 (page 87)
- Chapter 10 (page 95)
- Chapter 14 (page 137)
- Chapter 15 (page 153)
- From page 162 to 165
- Pagé 233
This was very similar to the “Beyond Powerful Radio” one, and sometimes it felt like it was the exact same book.
But, there were some very good tips for radio host.
I skipped the part about looking for talent, the color of the radio and other stuff aimed for radio directors, because I am not one, but I guess it’s super useful if you want to start / grow your radio.
Like the “beyond powerful radio” one it was so interesting for me (radio host in France), to read about how radio work in the US.
Would renomment to starting radio hosts, or anyone working in radio.
But I genuinely wonder what’s new from the “Beyond Powerful Radio” book ?
Bookmark :
(Reminder just for myself : book on my ibook gallery)
- From page 39 to 43
- Page 47 (same as “beyond powerful radio”)
- Page 86
- Chapter 9 (page 87)
- Chapter 10 (page 95)
- Chapter 14 (page 137)
- Chapter 15 (page 153)
- From page 162 to 165
- Pagé 233
August 15, 2012
Awesome book filled with great tips and techniques to creating powerful radio. Kudos, Valerie! Great work!
Displaying 1 - 2 of 2 reviews