Like the rest of the Simply books thus far, Simply Magic is on the quiet, low drama end of the spectrum of Mary Balogh's books. They go almost too quiet, even for me, who likes her fiction low on melodrama and high on fluff. The start of Simply Magic was definitely a slow one for me, but I found myself drawn in and held by the slowly building friendship and feelings between Susanna and Peter.
One thing that I love about Balogh's books is her willingness to write a soft hero. Peter, Viscount Whitleaf, is such a sweet cinnamon roll of a man. He's kind to everyone and flirty, not out of expectation or aim to seduce, but because he merely wishes to make others feel good. He's equally sweet and flirty with young ladies and old women in their dotage. He is, in fact, a man who is more comfortable around women than men. This isn't the kind of man who is traditionally the hero in a romance, and I adore him. And the fact that his emotional arc is him learning to stand up for himself and voice his opinions rather than allowing himself to go along with the wants of others to avoid confrontation? *chef's kiss*
This is not a particularly passionate romance, as, indeed, Balogh's romances tend not to be, though, for a Balogh novel, particularly a fluffy one, there's a decent amount of sex (three whole scenes). Rather than sexual passion, this is a romance driven by emotional and intellectual connection. Susanna initially judges Peter as a shallow flirt, and he wants to earn her good opinion. He finds himself attempting to make a true friend the way he has not in a long time, and they have amusing discussions about philosophy and open up to one another about secrets long held. This is a true friendship and, while they do have physical attraction, I like that that feels like the least important aspect.
The plot does dovetail in theme a bit too closely with the prior book, hitting the same plot beats and relationship development, but this one clicked for me in a way that one did not. I don't know if I would reread this one, but I did end up enjoying it quite a bit.