Henderson on Corporate Strategy

by Bruce D. Henderson

Book by Henderson, Bruce D.

Genres: Business

189 pages, Hardcover

First published January 1, 1979

Reviews

[Zeyuan Wang · Rating 5 out of 5]

Bruce D. Henderson has made an effort to explicitly and succinctly break down the corporate strategy conundrum. To put it simply, a balancing of market share vs pricing. Market share can be achieved either by reducing price relative to competitors or raising capital to acquire other competitors. Doing this will inevitably sacrifice the firm’s short term accounting profits but the benefits that will be achieved in the long run would be able to cover this costs.

Henderson also briefly touched on education, compressing past and existing knowledge and experiences efficiently to indoctrinate to the young future business leaders within a short period of time. In order for breakthroughs or innovations, one first has to master all current state of the art before extending it further.

[Kalle Wescott · Rating 5 out of 5]

Classic book by the founder of BCG.