Mobile Marketing: The Message Revolution

by Matt Haig, Steve Wunker (Foreword)

Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.

226 pages, Paperback

First published December 17, 2002

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