The 5 Paths to Persuasion: The Art of Selling Your Message

by Robert B. Miller, Gary A. Williams, Alden M. Hayashi

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

Genres: Business, Psychology, Nonfiction

Kindle Edition

First published April 21, 2004

Reviews

[BUDOOR]

عنوان الكتاب جميل باللغة الإنجليزية له :
"The art of selling your message."

إقتبست:

"في بعض الأوقات، لا يكون أمامك سوى أن تقفز تلك القفزة إستناداً إلى إيمانك بما تفعله وذلك لسببين: أولهما أن القرار الصحيح يصبح قراراً خاطئاً إذا إتخذته متأخرا ، وثانيهما أنه ليس ثمة شيء اسمه اليقين المطلق في معظم حالات اتخاذ القرار."

"إننا أشبه بالفهود في سرعتها وحماسها سواء في الفعل أو تعديله لأن خطة العمل التي وضعناها لتغطى الأعوام العشرة القادمة أصبح من المؤكد الآن أنها لم تعد صالحة للشهور الستة القادمة."

"

[Tee Jay · Rating 3 out of 5]

It is too long for what it is. Too much repetition. While "The 5 Paths to Persuasion" by Robert B. Miller and Gary A. Williams offers valuable insights into understanding and influencing different decision-making styles, the book's length and repetitiveness can detract from its overall impact.

Many readers appreciate the detailed analysis and practical strategies tailored to each of the five archetypes: The Charismatic, The Thinker, The Skeptic, The Follower, and The Controller. The authors' in-depth exploration of these styles provides a thorough guide for anyone looking to enhance their persuasive abilities.

However, the book's structure often feels overly repetitive, with key concepts reiterated multiple times throughout the chapters. This repetition, while perhaps intended to reinforce understanding, can make the reading experience feel unnecessarily prolonged. Some readers might find themselves skimming through sections that echo previous points, longing for a more concise presentation.

Moreover, the book could benefit from a more streamlined approach, focusing on the most essential takeaways without dwelling too much on reinforcing the same ideas. While the comprehensive breakdown is helpful for those new to the subject, seasoned readers may find the content could be condensed without losing its effectiveness.

In summary, "The 5 Paths to Persuasion" is a worthwhile read for those seeking to master the art of persuasion. However, be prepared for a journey that might require some patience as you navigate through its repetitive elements to unearth the valuable nuggets of wisdom it contains.

[Desera Favors · Rating 4 out of 5]

OMG this book was very helpful, I think it is a great way to improve and perfect public speaking. You must do more research on the people you are pitching to, and this book shows you how to manage and prepare for the most effective presentation. It can be used in interviews, elevator pitches, presentations, and on the stage. I am an aspiring actress and I found this useful in reading my audience, and delivering a strong and memorable message! At the end of the day we have to realize that we have to learn how to connect with people even if we don't get along with them. This book can guide you to be the best you and to accomplish what you will!

[Cansu · Rating 3 out of 5]

Ben bu kitabı niye okudum? Neyse belki bir gün lazım olur.

[M7MD · Rating 4 out of 5]

Looks good and enhanced with stories to emphasis the info

[Lori Grant · Rating 4 out of 5]

A should-read book on improving your business communication skills.

[Cindy · Rating 3 out of 5]

good easy technical ways to help to sell your message/presentation/products to different types of people

[Thomas · Rating 3 out of 5]

decent read