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Tame Your Tiger: How to stop your product business eating you alive
Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you’re not alone.
Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.
But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.
Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.
In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
No fluff, straight to the point and packed to the brim with brilliant advice, there is no book quite like Tame Your Tiger for getting right to the heart of the issues faced by small product business owners today. If you sell products, you need to read this! - Michelle Ovens CBE, Founder, Small Business Britain
In this book Catherine takes her years of experience of working for big retailers in the UK and overseas to distill good practice for the benefit of small businesses. If you are a product-based business wanting to work smarter not harder in achieving results and get on top of your finances, this is a must-read! - Emma Jones CBE, Founder, Enterprise Nation
An absolute must-have for every business owner! - Louise Daniel, Founder, And so to Shop
A brilliant resource for independent retail businesses – it’s fantastic to have something that is so directly relevant to this sector. - Sinead Koehler, Founder and Director, Crafty Fox Market
Catherine’s managed to make complex and scary subjects including margin, profit and stock planning, easy to understand for even the most creative of us (myself included). I can’t think of many brands that I’ve worked with over the past decade that wouldn’t benefit from reading this book. - Rosie Davies-Smith, Founder, PR Dispatch
A highly practical resource to help product-based brands get a firm grip on their finances, margins, pricing and growth opportunities.
If so, you’re not alone.
Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.
But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.
Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.
In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
No fluff, straight to the point and packed to the brim with brilliant advice, there is no book quite like Tame Your Tiger for getting right to the heart of the issues faced by small product business owners today. If you sell products, you need to read this! - Michelle Ovens CBE, Founder, Small Business Britain
In this book Catherine takes her years of experience of working for big retailers in the UK and overseas to distill good practice for the benefit of small businesses. If you are a product-based business wanting to work smarter not harder in achieving results and get on top of your finances, this is a must-read! - Emma Jones CBE, Founder, Enterprise Nation
An absolute must-have for every business owner! - Louise Daniel, Founder, And so to Shop
A brilliant resource for independent retail businesses – it’s fantastic to have something that is so directly relevant to this sector. - Sinead Koehler, Founder and Director, Crafty Fox Market
Catherine’s managed to make complex and scary subjects including margin, profit and stock planning, easy to understand for even the most creative of us (myself included). I can’t think of many brands that I’ve worked with over the past decade that wouldn’t benefit from reading this book. - Rosie Davies-Smith, Founder, PR Dispatch
A highly practical resource to help product-based brands get a firm grip on their finances, margins, pricing and growth opportunities.
242 pages, Kindle Edition
Published February 20, 2023
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