The Ugly Truth about Small Business: 50 (Never-Saw-It-Coming) Things That Can Go Wrong...and What You Can Do about It

by Ruth King

You Are Not Alone

Being an entrepreneur is scary. From late payments to bank crisis, often the future of your business rides on one crucial decision--one you have to make all on your own.
But it doesn't have to be that way. Others have faced the same problems, and for the first time have gathered to share their advice.
Through stories and lessons from entrepreneurs who have been there, you'll discover how to handle such situations

-- We didn't know if anyone would show up
-- I lost 25 percent of my business in one day
-- We trusted the wrong people
-- I got sick and couldn't work
-- My customer wouldn't pay

Knowing is half the battle. Be prepared and ready to win.

Ruth King is a seasoned entrepreneur who has owned seven businesses in the past 25 years. Her latest business, Profitability Revolution Paradigm is the first Internet TV Network broadcasting ideas, news, strategies and other information that matters to small business owners 24/7/365 on any Internet device, mobile or desktop.

Genres: Business, Nonfiction

320 pages, Paperback

First published September 1, 2005

About the author

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Reviews

[Emily · Rating 3 out of 5]

Since this year the small business I work at has gotten even smaller, with increased proximity to the Small Business Owner Himself, this title jumped out at me from the business section at the library.

In a nutshell, the ugly truth is that adversity happens. Things can go wrong, even catastrophically wrong, without warning. To succeed requires flexibility, persistence, and even throwing in the towel when necessary.

[Dan · Rating 3 out of 5]

As a rule, I hate business books. This one was too long and had a variety of different information, but I liked that it wasn't just a single person's viewpoint and it explored many, many different scenarios for things that could go wrong. Their solutions are mostly obviously, but got a very small number of interesting ideas.

[Francia Torres · Rating 5 out of 5]

Great book for small business owners. It is nice to see others are having the same problems as I am.

[Arthur · Rating 4 out of 5]

繁體中文版書名：《頭家的苦惱，我知道》。

[Judd · Rating 3 out of 5]

Anecdotally, the book had some good real life examples. Save yourself the hassle of reading all 50 narratives and just skip to part two. It did a good job of shedding some light on the darker side of starting your own business. There was a little more "faith in God" than I prefer and wasn't expecting. It turned me off occasionally as I read.

[Guney Ozsan · Rating 5 out of 5]

must read for any entrepreneur. finally a book with no success stories.

[Jennifer · Rating 2 out of 5]

Skimmed maybe half of it. The stories contradict each other and there is no cohesive thread to the book. A number of the stories are not even about small businesses as most of us think of them.