Very readable discussion of ways that museums can increase participation, through guest contributions, collaborations, hosting community events, etc. This would be a little hard to use as a reference, it's really a book that you read through and attempt to keep its main points in mind for the future. Simon is right on the money with a lot of this, for example, I (and I'm probably not alone here) hate museums that ask questions of the public that are just supposed to 'get you thinking', or questions to which the museum already has the answers, and think that this is really connecting with people somehow. Or similarly, museums that ask for feedback but don't tell you what they are going to do with it, and you know it is just headed for the garbage. Simon calls them out on this, and points out that for people to feel valued as guests, museums need to ask questions that are specific, and personal, and have answers, and allow people to contribute feedback that is actually necessary, and utilized, and improves the exhibit somehow. Simon also includes lots of case studies of museums finding effective ways to encourage participation, and some that describe how museums fail in this regard.