Consumer Behavior

by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

Genres: Business, Textbooks, Psychology, School

544 pages, Paperback

First published December 1, 1996

Reviews

[Eny Rebel · Rating 3 out of 5]

Relatively easy to read than the other academic books. Some chapters were really informative and interesting to read such as a chapter that mentioned about exposure, attention and perception. But there was some chapter that was overlapping previous chapters and talking same boring things over and over again.

[Neveen · Rating 5 out of 5]

An outstanding piece of writing that discusses consumer behaviour, which, to my sadness, I would love to read more of, if only I had more time to devote to it.

[Britt O'Duffy · Rating 4 out of 5]

Very digestible, an underappreciated quality in textbooks, but still rich in concepts and theory. I can't believe this semester is nearly over!

[Ben · Rating 5 out of 5]

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[Rebecca Radnor · Rating 3 out of 5]

Relatively easy to understand language, the book is for the most part an information dump... by that I mean there's very little in it that helps to develop higher level cognitive thinking, rather the book is just information to memorize (the lowest level on Blooms taxonomy). It was clearly written by psychologists, as most of the book is focused on CB as considered by experts in that psychology (and in such exhaustive detail as to make you want to tear your hair out). When it moves out of that field to cultural studies, etc., in the later chapters it gets much more vague.