Radically Relevant: How Growing Brands Get Unstuck And Move Forward With Confidence

by Blake Howard

Is your brand pushing you forward or holding you back? Radically Relevant is a book paired with a free assessment to help you answer that question and understand ways you can move your brand forward. This is the premium paperback version of the book with 130 well-designed, user-friendly pages complemented by a thick and expanded foldout cover. In 20 years of helping growing brands launch, change, and evolve, Blake Howard has found a simple answer for brands must be radical, with a unique differentiation that makes them stand out in the marketplace, and relevant, by offering something compelling to their audiences. In this book, he’ll break down the Radically Relevant brand into six unique characteristics. You’ll take an assessment to see how you stack up against similar brands in these key areas. Then, you’ll get practical, achievable advice for how to improve. With newfound clarity and confidence, you can break through the challenges facing your growing organization and become the Radically Relevant brand your audiences are waiting for. The forward is written by branding expert Alina Wheeler, who says that “having worked with hundreds of organizations, from Fortune 100 companies to start-ups and nonprofits, I believe the biggest universal challenge is getting the C-suite on the same page regarding brand strategy, execution, and capital investment. Good news! Radically Relevant is the go-to guide you have been looking for."

197 pages, Paperback

Published December 1, 2021