Handbook of Public Relations

by Chris Skinner, Llew Von Essen, Gary Mersham

The updated eighth edition of Handbook of Public Relations will maintain its successes by providing current, relevant and topical PR case studies with up-to-date developments in the industry. The author team is now more extended. The participation of Mr Sej Motau, joining the author team, is crucial to the success of this book. He is a well-respected corporate practitioner in South Africa from Daimler Chrysler, a former president of PRISA, the Institute for Public Relations and Communications Management in Southern Africa, and now the current president of the Global Alliance. The material is current and reflects the changes in the profession at local, national, regional and international level. Ancillary material will include an Instructor's Manual and PowerPoint slides.

399 pages, Paperback

First published October 1, 2004