Selling the Free Market: The Rhetoric of Economic Correctness

by James Arnt Aune

While accusations of "political correctness" are frequently raised against liberals, there has been surprisingly little discussion of how conservatives foment the use of their own "economically correct" language. In this engaging book, James Arnt Aune examines how the rhetoric of the free market has become the everyday language of political debate in America and around the world. He illuminates the inner logic of free-market ideas, using rhetorical theory as an analytical tool. In the process, Aune confronts head on what he sees as the most serious flaw of economic correctness--its destructive impact on the lives of millions of working people and families.

Winner--National Communication Association's Diamond Anniversary Book Award

Genres: Economics

217 pages, Paperback

First published January 1, 2000

Reviews

[William O. II]

Excellent look at the rhetorical practices of free-market/libertarian economists, theorists and politicians. Recommended reading.

[Liz]

A thumping good read for anyone who's ever wondered what "Libertarian" meant. Frank always and hilarious often, Aune breaks down the world of "free market" rhetoric in terms accessible to anyone who has an interest, rather than simply an academic audience. His own ideology remains clear, but that gives the volume a veneer ripe for delicious debate. Well done.