GEN COMBO M: ADVERTISING; CONNECT ACCESS CARD 4th Edition

by William Arens

Contains loose-leaf book and Connect Access code. Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.

480 pages, Loose Leaf

Published February 15, 2021