This book is designed for anyone interest in reaching their objectives when dealing with others. Whether negotiating in business, politics or love, this book shows you how to tap powerful resources to show readers how to analyze power and improve their strengths, how to make concessions without weakening their position, and how to set goals that reflect their aspirations. By using the author's framework of strategy and tactics, readers learn how to prepare themselves for negotiation as well as recognize, understand and apply traits of effective negotiators. By the author of "Give and Take".
3,5 zvjezdice. Korisno i poučno, ali neki segmenti knjige zaista zastarjeli. Također, mislim da je naglasak mogao biti još više stavljen na sam čin pregovaranja i da su se strategije, tehnike i manevri u pregovaranju trebali temeljitije obraditi i potkrijepiti dodatnim primjerima.
Some good nuggets but hard to maintain focus while reading this book. I will probably skim it over again in the future to extract the useful nuggets of info.
An interesting survey of what makes a good negotiator with a brief overview of tactics. However, it's a little dry and a little broad. Not a lot in the way of concrete, do-this-now steps.
Un libro de mediadado de los ochentas que propone de manera exhaustiva multiples tacticas de negociacion, poniendolos en el contexto de las situaciones mas aplicables donde utilizarlas.