Very good, but slightly frustrating. Steinberg has written a great book about the death of hat wearing in American society, but gets very confused on the reasons for it.
Overall, this was a very entertaining book! It's well paced, easy to follow, light (but still informative) and enjoyable. Steinberg paints a vivid picture of the social expectations men used to be under regarding their attire and seasonal hat choices. He branches off to discuss related topics like the advent of hat-check girls, the marketing efforts of the hat industry, mid-20th century advertising culture (yes, like Mad Men but without the soap opera) etc., and ties it all in together well.
Here's the problem: Steinberg goes into it all fired up to tell you that many people blame President Kennedy and his aversion to wearing hats for the end of Men's hats in America and these people are TOTALLY WRONG! But he never clearly argues a counter theory. In fact, he goes on to tell several stories that would seem to support the Kennedy theory, all the while telling us just how far off that theory is.
This keeps happening throughout the book. In fact, in the introduction there's a passage where Steinberg relates the Kennedy explanation as well as two others that seem entirely plausible, and interesting enough to deserve their own chapters, and then proceeds to shrug the other two theories off without explanation as simply being "wrong." He goes into some vague discussion about personal choice and individualism as the cause of hat style changes, but never really proves it.
Seriously, It's like having a debate with someone who states an opinion, tells you he's going to prove he's right but instead just re-states his opinion, then gives you a patronizing smile when you question him and acts like you're too dumb to understand what's clearly obvious.
This book actually made me wonder what my middle school English teachers would say. I wanted to sit Neil Steinberg down in front of a blackboard and diagram how one makes an arguement in essay writing or debate. "Tell them what you're going to prove, then provide proofs in each chapter, then sum up by telling people what you just proved!" But the thing is he's having so much fun just talking about the history of American men's fashion, and he does it so entertainingly, that you enjoy the book anyway and don't really mind that nothing concrete has been settled!