Marketing Interior Design

by Lloyd Princeton

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!

224 pages, Paperback

First published July 28, 2009

Reviews

[Michael Conway · Rating 2 out of 5]

Some of the traditional advice is fine but reading this book had me feeling as if the world stopped in 2002. A great tip for marketing your interior design business would be how to set up a website that attracts prospects who can afford your services, or what are the best ways to research keywords for Houzz or better yet what type of blogs move clients to signing a contract. If you want to market your business well, Interior design or otherwise start with books by Seth Godin.

If you're still chasing the Elle Decor cover story, buying advertising that will never generate a return or investing in traditional PR, think again. The internet changed everything.