The Asian Mind Game: Unlocking the Hidden Agenda of the Asian Business Culture--A Westerner's Survival Manual

by Chin-Ning Chu

This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to.
It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle.
Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly.
She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world.
In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the "36 Strategies," formulated by Sun Tzu, a famous military strategist, in the fourth century B.C.
Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means "innocent children."
Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia.
With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.

Genres: Business, Nonfiction, China, Cultural, Asia, Psychology

288 pages, Hardcover

First published April 1, 1989

About the author

Chin-Ning Chu was born in mainland China, grew up in Taiwan, and emigrated to the United States in 1969.

Chin-Ning Chu is a descendant of Zhu Yuanzhang, the first Emperor of the Ming Dynasty.

In 1987 Chu represented the Governor of the state of Oregon - in establishing a cooperative development project with Fujian Province of People's Republic of China.

Chu ran businesses in Antioch, California. She was the president of the Strategic Learning Institute, president of Asian Marketing Consultants, Inc. and chairperson of NeuroScience Industries, Inc.

She advised executives and multinational corporations around the world and is considered an authority on understanding the Asian business psyche.

Chu also conducted workshops and lectures in personal development,[4] peak performance strategy,[5] Asian negotiation tactics, leadership, cross-cultural training and spirituality.[6]

Chu's books have been used as textbooks at universities.

Chu's work was well regarded by global media, including USA Today, The Washington Post, SUCCESS Magazine, Asia Inc, The Asia Wall Street Journal, United Kingdom's Financial Times, China's People Daily, Australia's Financial Review and CNN. She was featured in cover stories by People Magazine, Vogue, Bazaar, Marie Claire, Elle, People's Daily of China to publications and television shows from Peru to Malaysia.

She was honored as "Woman of the Year" by the international organization, Women of the World.

Chu was named among the all-time Success Writers by Nicholas Brealey Publishing.

Reviews

[QuyAn]

Sách của ba, tên tiếng Việt là Mưu lược châu Á. Hồi cấp 1 đọc muốn thuộc muốn nát sách luôn. Nhớ là trong này có tam thập lục kế với ví dụ từ binh pháp lẫn từ thực tế thương trường nè :-?

[G C · Rating 1 out of 5]

Egregious! Full of vindications.

This all made sense when I realized the author grew up in usa, all about 'business' and probably have an agenda or the author letting emotions cloud her objectivity, her “reasoning” is really just poor rationalization.

"The British and French took revenge for the men who had died in jail by looting and raping throughout Beijing"

She claims to be also in some position of respect or authority with her bio– that people have some reason to trust or respect her opinion on the matter at hand– and that trust is heavily abused in this case.

[Jesse Stoddard · Rating 5 out of 5]

Fascinating perspective for Americans trying to understand the thought process of Asian people that is thousands of years ingrained. Probably more timely than ever before.

[Anh Minh · Rating 5 out of 5]

Cuốn sách hay, viết công phu, nhưng đâu đó vẫn còn thiếu 1 tình trạng Châu Á là: Người Châu Á thường dèm pha nhau khi người này phát triển hơn người kia. Trung Quốc dèm pha khi Nhật bản, Hàn Quốc tăng trưởng nhanh... Chin Ning Chu ở biên giới Triều Tiên - Trung Quốc, nên bị ảnh hưởng nhiều từ cha mẹ xuất thân từ đó, vì vậy đâu đó trong suy nghĩ của Bà vẫn còn căm hận người Nhật, nói xấu người Nhật. Và rồi, với xuất thân là người Trung Quốc, bà bác bỏ người Trung Quốc nói to, thô lỗ, còn bà quy kết người Nhật hiếu chiến, người Triều tiên mê uống rượu. Nhưng dù sao, Hàn Quốc, Nhật bản, Triều Tiên vẫn được bà nhắc đến trong bài viết của mình. Việt Nam thân yêu của tôi vẫn chưa được bà ghen tị...
hihi.

[Nguyễn Thanh Hằng · Rating 4 out of 5]

Một quyển sách tổng quan về vân hoá hành vi, giao tiếp và tâm lý chiến lược của các nước vùng Đông Á (TQ, Nhật, Hàn, Đài Loan). Tựa đề dùng chữ “đấu trí” mang tính to tát nhưng thật ra, theo mình, chưa đến mức đó. Chủ yếu để người phương Tây nhận ra những đặc điểm văn hoá của đối tác châu Á trong giao tiếp, thương lượng. Hầu hết các đặc điểm ấy đều mang tính thói quen văn hoá thuộc về vô thức, hoặc quy củ xã hội của những nước châu Á này, và phần còn lại là có ý thức, được họ cố tình thực hiện với các đối tác phương Tây.

Nhìn chung, nội dung thú vị, dù nhiều chỗ lặp ý, hơi lê thê lan man, và văn phong hơi cường điệu, đôi chỗ sa đà vào tính giật gân (không hẳn cần thiết, hoặc mang tính Mỹ quá). Một quyển sách đọc tham khảo cũng có phần hữu ích ngay với người châu Á.

[Capri Knight · Rating 5 out of 5]

amazing

[Tu]

ok

[Raeder Smith · Rating 4 out of 5]

Not the end all book of knowledge but a book to build a solid base on the Chinese perspective backed up with great examples.