Challenging McWorld: A Workbook for Young Activists

by Tony Clarke

Today's youth live, communicate and act in a wired world of corporate logos, symbols and branding. 'McWorld' is the symbolic term used to capture the new realities of corporate-driven globalization which engulf young people today. The dynamics of McWorld provide us with a common symbol and language for both understanding and confronting the major issues of corporate globalization. Challenging McWorld is designed to enable concerned youth to develop skills required for confronting McWorld in their daily lives on several fronts. It is divided into four parts. Part one takes up issues of globalization facing youth in both high schools and university or college campuses. Part two deals with issues and challenges facing youth in the workplace and in their communities. Part three addresses some of the major issues of corporate globalization affecting youth in both Canada and the world at large. Part 4 identifies tools and resources that may be useful in developing skills for research, education and action. It also provides a series of exercises and activities that can be used in working with groups on these issues and challenges.
About the
Tony Clarke is the director of the Ottawa-based Polaris Institute and the author of Silent Confronting the Big Business Takeover of Canada. Sarah Dopp is a Toronto activist and coordinator of Operation 2000.

158 pages, Paperback

First published March 1, 2001

About the author

Tony Clarke was a Canadian activist.