From Shadows to Spotlights: How to Get the Media Talking and People Listening to What You Have to Offer

by Mason Duchatschek, Deborah Leighton (Editor)

This self study audio course (2 CD s and 30 page workbook) is certain to INFURIATE an entire industry of public relations professionals by giving away the secrets behind the work they want to charge $100-$250 per HOUR to do for you. The secrets of getting free publicity have been well kept...until now. There is one thing better than seeing yourself featured in major newspapers, national TV shows and popular magazines. That is having your potential customers and current clients seeing you there and knowing it did not cost squat to get all that attention and enhanced credibility. Rock stars, pro athletes, and famous actors do not need to know a bunch of secrets to get media attention, but the the rest of us do and this program talks about how to get it and what to do with it. As a result of this program you should expect to learn how 1. Market without spending money. (Media attention = FREE) 2. Use media credibility as an advantage over your competitors 3. Use free publicity to make YOUR cause relevant, interesting, and the topic of conversation. 4. Prepare for media interviews and get ADDITIONAL free coverage 5. Get your articles published and generate links to your website that can increase your site traffic and ranking in search engines. Face it, most people hate advertising and go out of their way to avoid having it crammed down their throats. Companies with more bucks than brains continue to act like the answer is spending more money on advertising that does not work as well as it used to. Why are some companies paying for advertising that gets ignored (or repels potential customers) while others are getting media coverage that people pay attention to FOR FREE? That is easy... they do not understand the most basic of public relations skills. They do not know how to write a news release. They do not know who to send it to. They do not know how to get articles published. They do not know how to put their best foot forward in an interview. But, YOU can!

30 pages, Ring-bound

Published December 9, 2008