Jump to ratings and reviews
Rate this book

Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps

Rate this book
Given the fiercely competitive state of the iPhone app landscape, it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices -- lots of them. If your app is difficult to use or doesn't meet their needs, finding another one is just a tap away.

To illustrate, consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack (such as Tweetie or Twitterific). For most apps, it boils down to one the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app the coding, the marketing, the customer support. All of the elements must come together.

Designing the iPhone User Experience will help you tackle the user experience part of the iPhone challenge. Three key themes will be reinforced throughout the Know thy user, the Design Lifecycle, and Attention to
Know Thy User
Millions of people depend on iPhone apps to get them to work, find their next meal, and stay in touch with family and friends. Professionals of all kinds also rely on iPhone doctors look up drug interactions; photographers fine-tune lighting; cyclists find the best routes. To truly understand how your apps can fit into their lives, designers and developers must learn how users do things today, what's important to them, and what needs have not been met. Part II, Introduction to User Research, will introduce a variety of user research methods. The Design Lifecycle
Award-winning designs rarely happen overnight; they usually only occur after many rigorous design cycles. To illustrate this point, consider USA TODAY's iPhone application, which went through at least seven iterations for the article view in their app. These kinds of iterations should happen before you launch your app, since it will save valuable time and money, not to mention the headaches a bad design could create for your user. More importantly, you may only have one chance to impress your users -- you do not want to sell them half-baked ideas. Part III, Developing your App Concept, will explain how to iteratively design and test your app concepts. Attention to Detail
Most professionals know that attention to detail is important, but hundreds of apps fail to incorporate even the most basic design principles. This lack of attention is not merely an aesthetic issue (which is important) it also affects the way apps function. For example, a news article without proper alignment will be difficult to read, and a poorly rendered icon will be challenging to interpret. Apps with a razor sharp attention to detail will stand out because their apps will look good and perform well. Part IV, Refining your App Concept, will show you how to make to your app shine, from visual design and branding to accessibility and localization. Mastering these three areas will help set your app apart from the crowd. You may not have an award-winning app over night. But knowing your users, iterative design, and attention to detail are important first steps.

293 pages, Paperback

First published August 12, 2010

Loading...
Loading...

About the author

Suzanne Ginsburg

4 books7 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
11 (28%)
4 stars
12 (31%)
3 stars
11 (28%)
2 stars
3 (7%)
1 star
1 (2%)
Displaying 1 - 3 of 3 reviews
Profile Image for Rachel.
62 reviews1 follower
August 17, 2014
While this does focus on device design, the case studies & design process described in this book are of incredible value to any designer. While teaching a User Experience class, I would have loved to make this the course textboook. It's an engaging playbook for designers, has plenty of photos to illustrate the author's methods and ideas, and discusses process in an extremely readable and practical way.
Profile Image for Alaeddin Hallak.
157 reviews23 followers
October 31, 2010
Great book, worth the read if you are looking to approach iPhone development in a methodical and systematic way.
Profile Image for Jin Ah.
3 reviews1 follower
February 9, 2014
Love to read real cases and structured contents.
Displaying 1 - 3 of 3 reviews