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Business/IT Fusion. How to move beyond Alignment and transform IT in your organization

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It's time to completely rethink IT
It's time for a radical change in IT
It's time for Fusion

There is a fundamental dilemma in the world of the technical challenges and opportunities have never been greater, but at the same time the role of IT and the role of the CIO has never been questioned more.

The relationship between business and IT is in many companies at an all-time low. The model of Alignment that we've pursued for more than 20 years in IT doesn t work anymore. It's time for change. It's time for a radical change in the relationship between business and IT. It's time for Fusion.

In times of economic downturn your business needs IT leaders, not followers. Fusion can help CIOs and IT managers to become real heroes in tough economic times, and can help expose the true value of IT.

Fusion starts where Alignment it turns CIOs into business leaders, injects business savvy into the IT department, and transforms IT into the organization everyone wants to work in. Fusion makes a job in IT attractive again.

Fusion is about blending IT into the business, and is a recipe for business integration and innovation. Fusion is about the future evolution of IT. Fusion is the future of IT.

This book provides a roadmap for the journey to completely rethink IT, and transform IT into something radically new.
Gone is the old IT. Long live Fusion. Let this book be your guide to the metamorphosis of IT.

Who should read this book?
Both IT and business people who want to know more about the relationship between business and IT, the new role of IT (and of the CIO), and how to turn your business/IT cooperation into a proactive strategic innovative relationship.

276 pages, Hardcover

First published April 16, 2011

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22 people want to read

About the author

Peter Hinssen

9 books40 followers

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Displaying 1 - 5 of 5 reviews
Profile Image for Martin.
82 reviews
November 2, 2017
At the time of publication it was very relevant to mediate in the war between the COO and the CIO. Looking back, now that we have 'agile' and 'scrum', it was still a rather prudent forecast of the future.
Profile Image for Paul Boal.
6 reviews1 follower
November 12, 2012


Great insights and a roadmap for moving in the direction of Fusion. I'd like to be able jump right to the last phase, but I expect there'll be better success in moving through the process. Lots if goo tips on making that happen. My only criticism is the chapter on Enterprise Architecture. If you're already familiar with EA principles, I would skip or skim it. I think it will drag too many IT architects back into their tower of rigorous principles and immaculate diagrams, rather than getting the to visit their counterparts in the offices upstairs or across town.
Profile Image for Bram.
60 reviews5 followers
December 23, 2014
Very entertaining book about the relationship between IT and business. Very recognizable and very well-written. I like his view on IT architecture and enterprise architecture a lot.

Unfortunately his insights lack academic depth. Even some quotes on pseudoscientific theories.
Displaying 1 - 5 of 5 reviews

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