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Identifying Hidden Needs: Creating Breakthrough Products
PART WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation Appendices
288 pages, Paperback
Published June 3, 2017
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