Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives

by Jay Frost

A great way to jump-start your career in pharmaceutical and biotechnology sales!"Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals brief-Keep your sales presentations short and to the point.Be bright-Understand your product and its clinical context.Be gone-Respect your customer's time.But that is only one piece of advice an aspiring representative should retain from this book. This book also and cons of a career in pharma/biotech salesHow to land a job with a major pharma/biotech companyGetting to know your customers (physicians and hospitals)Selling skills, basic etiquette, sales call basics and lots more, including 10 key tips that help ensure long-term career success.This is the book that top pharmaceutical and biotech sales trainers have asked for!"I wish I read this book when I got started. It is easily the best book I have seen on the subject."-Ellen F. Simes, Springfield, MA, Pharma/biotech trainer"Anyone even thinking about a career in the industry should read this book."-Pam Marinko, Wilmington, NC, Pharma/biotech trainer"Wow! Very well done. Some really good information for folks just starting out-and for veterans like me, too."-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative

172 pages, Paperback

First published December 6, 2005

Reviews

[Heidi · Rating 5 out of 5]

I highly recommend this book for anyone new to pharmaceutical sales or hoping to enter the field. It gives a great synopsis of the business.

[Alex Mclane · Rating 4 out of 5]

This book is a little dated when it refers to some of the technology that is used in the industry. This book was published in 2005 and the new Phrma Code came out in 2006 so I also think it gave misinformation about giving out office equipment to physicians and their staff. But this book does give a great overview of the details of the job. It's written by a pharmaceutical rep trainer and the book is read like you are in training. He gives you basic tips about all aspects of the position including how to organize your car on sales calls.

[Victoria Mclaren bellmore · Rating 2 out of 5]

I'm an experienced rep. This book is aimed at a newbie so it didn't really give me a lot of new ways to improve my performance. Saying that, if you are new to the business it's an easy read with some good basic ideas. Have a second set of keys around, keep sunglasses in your car. Suggestion on organization etc. if you are brand new to the industry, it's worth a read, otherwise I wouldn't recommend it