Me-Tailing: How to Help Your Customers Help Themselves

by Tim Phillips

This work explains how the traditional retail environment is evolving giving customers the opportunity to serve themselves. Whether it's self-serve at supermarkets, e-ticketing from kiosks or videos from vending machines, the benefits are queue reduction, cost and convenience. It looks at the way this new form of retailing works; customer service is no longer a smile, it's providing a tangible benefit such as loyalty schemes, and spells out the risks including fraud.

90 pages, Paperback

First published December 3, 2000