This is an interesting expansion of his earlier work, 'Affluenza' (which I love), and most likely 'They F*** You Up' (which I haven't read).
Oliver James presents readers with three types of mother: the Hugger, the Organiser and the Fleximum. To over-simplify and summarise, the Hugger is a stay-at-home Earth Mother, the Organiser is a career-oriented user of substitute care and the Flexi changes approach as and when required. James makes no bones about his bias towards the Hugger approach, but examines each thoroughly looking at the pros and cons of each.
My main drawbacks with it are that:
1) James repeats himself constantly. Perhaps this is because he expects his readers not to read it from cover to cover and to just dip-in to the sections of the book that are pertinent to them, (an approach that he suggests is a wrong one. Oliver James suggests that the reader read the whole thing.)
2), I would prefer that he uses footnotes at the foot of the page, rather than an asterisk and reference at the back of the book. Despite acknowledging that his readership is most likely to be educated middle-class women, he 'saves' us from learned interruptions of references.
3) James keeps repeating that nothing is as bad as a child staying at home with a depressed mother, but doesn't explicitly say why. I know that there is nothing wrong with the premise, but I would like to know what all the fuss is about.
Not surprisingly, he slates CBT and the perceived importance of genes to behaviour, and also the Labour government's sinking of millions of pounds into Surestart (parent-infant therapy would have been a sounder investment apparently). He also promotes malleable (as opposed to fixed) notions of intelligence and talent.
A good way of focussing my mind on issues of motherhood and making me feel good about it to boot.