Librarian Note: There is more than one author in the GoodReads database with this name.
Jim Smith, the laziest (yet still professional) teacher in town, is a head of school, education consultant, Independent Thinking Associate, speaker and bestselling author.
This is an excellent starter book for anyone kicking around the idea to form a Web Design business. I would go as far to say as: this is the very first book you should read. I had a copy of the third edition and don't know if there are more recent versions but reading a book relating to the internet in 2007, I'm sure you can image how much has changed. Still it's a wealth of information straight from Mr. Jim Smith's own experience through his self-owned business. I felt the straight forward, sample business plan and web design contract at the back of the book made the cost of the book well worth the expense.
I'm not sure many people are starting web design businesses now a days. Squarespace, shopify, etc. have really done a good job of serving the market for businesses that need a website.
So I suspect that this book is sort of a relic from an earlier era but for the time when it was written it was full of helpful advice.