In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.
Focusing Your One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Listeners said - I'm buying that stock.
Keeping it A software consultant steered clear of the technical details when pitching to a CEO and focused on three key saving money, security and competitiveness. He won the business.
Telling A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. A jump in new orders.
Not Looking Like a An internet executive learned to connect with his audience merely by energizing his voice. He received praise unlike any he'd received before.
Like every perennial geek out there, talking is not really my thing. Joey Asher does a remarkable job of putting together a set of rules, frameworks and guidelines to follow, to ace that Tech Demo/Presentation. You don't realize it and probably don't give enough credit to it, but there are many intricacies to the art of presenting and vowing your audience. And Joey Asher gives it the scientific treatment that it deserves. Now, that is something that the geek in me, can wrap my head around.
Really good book about how to organize and put together a presentation. Excellent advice on preparing, engaging and delivering content to your audience.
It was quick and fun book to read. It offers multiple tips how to prepare and deliver the successful presentation. Some of these statements seem obvious at first, but the author does a good job of explaining the idea behind them and gives multiple examples. This makes the book worth reading for everyone, not only for people doing the sales pitches.
Really good advice, though alas mixed with some writing that has dated really badly: every CEO is "he," and takeaway lessons include "Lose the jargon, get the girls," and so on.
An interesting aspect about this book is that it states many things that may be common sense. However, it explains why they are common sense. Moreover, it teaches techniques to solve some very common problems.
After reading this book, I really feel I'm a better presenter. It is not the first time I'm presenting something and I remember some advice contained in the book... and that definitely makes this book worth it.
Solid ideas for how to be a better communicator - lived the comments on power point :). Highly recommended for anyone and everyone who wants to communicate more effectively!