Confident Decision Making

by Roger Dawson

Some of the finest minds in Detroit had collaborated on the new car. The marketing staff had identified the proper niche. The design team had incorporated state - of - the - art features carefully calculated to stir the imagination and set hearts thumping. And the new car was to be proudly named after the founder's late son - a long time company executive. The car was introduced with much fanfare, and sales promptly went... nowhere. The market niche wasn't quite as large as it had looked. The futuristic design quickly became the object of ridicule and the punchline of jokes. And the very name "Edsel" entered the nation's vocabulary as a synonym for an expensive, funny - looking failure. Being in business means making decisions. And regardless of what you do for a living, in the course of a year you probably make hundreds - if not thousands - of decisions that affect your future and that of your company. While the consequences of your decisions may not be as earthshaking as those that led to the development of the Edsel, learning how to make the right decisions - and how to make them quickly and confidently - can save you and your company time, money, public humiliation, and more. In this highly entertaining and useful audio program and interactive workbook, popular Nightingale-Conant contributor Roger Dawson takes an in - depth look at the decision - making processes used by American business. He tells stories such as the one behind the Ford Motor Company's decision to market the Edsel. And he uses other "decision - making disasters" to help you improve your own decision - making abilities. Are you a Bull? An Eagle? A Bee? Or a Bloodhound? In Confident Decision Making, Roger Dawson uses a series of incisive exercises to help you define your decision - making style.

Genres: Nonfiction

Audio CD

First published March 1, 1993

About the author

Roger Dawson is one of the country’s top experts on the art of negotiating—SUCCESS Magazine calls him “America’s Premier Business Negotiator.” As a full-time speaker since 1982, Roger has travelled the world to teach business leaders how to improve their profits using his Power Negotiating techniques. He resides in La Habra Heights, California.

Reviews

[Max Perez · Rating 2 out of 5]

Meh. Great author tho.

[James Burton]

Want to learn how to make better and quicker decisions.

[Osuokam Uteh-Obuseh · Rating 4 out of 5]

A really good book.
A lot of problem solving techniques used currently in consulting firms were clearly described and explained in the book.

[Andrea James · Rating 3 out of 5]

I thought that this was a systematic and practical book with clear guidelines on various things you can do to improve your decision-making skills. I didn't particularly enjoy the anecdotes or agree with the author's opinion on what may or may not be important (though it was not very often that he stated his view on things).

The theory behind the decision-making personality types was interesting but I find classifying people into categories like "bull", "bee", "eagle" and "bloodhound" a bit too cheesy for comfort even though the author pointed out that they they have been consciously and especially selected to enhance learning and understanding of the personality types.

It has a slightly dated feel, I suppose because it was published in 1993 but nevertheless offers reasonable help, especially if this is the first book that you've read on decision making. However, it would be worth supplementing with some of the more recent books on behavioural economics.

[Jason · Rating 5 out of 5]

This is the first book I've read on this subject, I found it fascinating. I think this book will be a great reference for major decisions.