Getting Beyond Ideas: The Future of Rapid Innovation

by Michael Schrage

An astonishingly quick and effective method for producing game-changing business innovations MIT Sloan School researcher Michael Schrage is a top advisor and researcher on the disruptive economics of innovation.

224 pages, Hardcover

First published April 25, 2011

About the author

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, metrics, and network effects, he is the author of Who Do You Want Your Customers to Become?, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.