What's Mine Is Yours: The Rise of Collaborative Consumption – A Landmark Guide to the Ecology of Commerce and Sustainability

by Rachel Botsman, Roo Rogers

“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map

A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail , Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.

Genres: Nonfiction, Business, Economics, Sustainability, Sociology, Technology, Cultural

304 pages, Hardcover

First published September 14, 2010

About the author

Rachel Botsman is a leading expert on trust in the modern world and the author of three critically acclaimed books - What’s Mine is Yours, Who Can You Trust? and How To Trust & Be Trusted. Rachel was the first Trust Fellow at Oxford University’s Saïd Business School, where she currently teaches leaders and entrepreneurs.

Her TED talks have been viewed more than five million times and she is consistently voted the audience's favourite speaker by audiences at global events.

Rachel writes on trust and profound societal shifts for the Financial Times, The New York Times, Guardian, Harvard Business Review, and Wired. She also engages with over 92,000 subscribers through her Rethink newsletter. She was the host and writer of the BBC Radio4 series The Trust Shift, and her podcast Rethink Moments was nominated as one of the top five Best Business Podcasts of the Year.

Always driven by curiosity, Rachel is an artist and storyteller at heart after studying art at the Ruskin School, University of Oxford. She reimagines historical artefacts to question our relationship with work, society and each other, most recently through her Roots of Trust installation at the London Design Biennale (2025).

Reviews

[Mario the lone bookwolf · Rating 4 out of 5]

As other examples like collaborative learning, cataloging, creative commons, sharing economy,... collaborative consumption leads the way to a fairer post-scarcity economy.

By enabling each human to become a sharer, host, producer, worker, gardener,... and, most importantly, connected with all kind of people who can do things one can´t do, the fruits of the labor don´t go to the ones who do nothing and just own, inherit or steal. As the taxi industry is confronted with Uber and hotels with Airbnb, banks with social lending, the building sector with independent technicians, credit ratings with a social reputation system based on competence and friendliness, the food industry with self supporters... more and more branches get confronted with a wonderful problem. The people who worked for low wages become independent, share their own homes and cars and help others for a fair price if they have craftsmen or educational skills.

Certainly, there is a huge problem of companies exploiting many autonomous, one person company workers and precarious working conditions are often reported, but that are examples of the old model in new clothes. Cause the platforms offering the services depend on pleased costumers, they need a non-exploitative, sustainable business model. The ones with that change the world for the better and I seldom say something like that about a corporation.

The only thing the state, controlled by lobbies, can do, is to try to delay the development with chicanery and ridiculous laws, but it´s unstoppable. It might get pretty impossible to try to prohibit people to drive their car, rent out a room in their apartment or work with their hands or minds. Of course, the government tries it, as it sabotages all good approaches, but come on, what can they do?

Tax terror for everyone who dares to do that, yes, but no more in a stable democrazy, sorry democracy, of course, that would just match if we would be ruled by... Oh wait, yes. Probably they try to reintroduce a new red scare tactic by telling that sharing a drill, snowblower, chainsaw,... is just one step from Stalin style hardcore communism.

In the farther future, even more sophisticated machines may be produced by independent creative workers, engineers and an increasing number of fab labs. As 3D printing and technology in general advances, more and more will be produced under a free license and without planned obsolescence. Don´t forget aquaponic, producing food, greenhouses and that all powered by sustainable energy, especially biogas, biofuel and other commodities produced in fermenters and bioreactors.

What might seem utopic could be far spread in just 10 to 20 years from now as tech developments tends to accelerate and costs sink rapidly and it opens up one perspective. As soon as a community of enough skilled people comes together to produce everything they need by themselves and sell it to and share it with the rest of the world, this whole endless growth economic circle comes to an abrupt end.

Or all business models and platforms are bought by the existing leviathans and all is business as usual, except that it is probably a bit more humane and motivating inside another kind of hamster wheel with more space to play and be social together and connect, share, unicorns and stuff like that under the brand of a multinational conglomerate that is mightier than anything ever created by humans.

A wiki walk can be as refreshing to the mind as a walk through nature in this, yuck, ugh, boo, completely overrated real-life outside books:

https://en.wikipedia.org/wiki/Sharing...
https://en.wikipedia.org/wiki/Free-cu...
https://en.wikipedia.org/wiki/Post-ca...
https://en.wikipedia.org/wiki/Categor...

[Mark · Rating 4 out of 5]

Nicely done. Botsman outlines the surge of businesses using sharing as a viable business model: Zipcar, Airbnb, Swaptree, Thredup, Toy Swap, etc., etc., etc. Being in the line of work that I'm in, sharing comes pretty easily to me but it's thrilling to see the library lending model being adopted in the for-profit arena.

If you want the 16 minute video version of the book, here is Rachel's TED presentation from last year: http://www.ted.com/talks/rachel_botsm...

[Daisy Luo · Rating 4 out of 5]

3.5 stars. I applaud Botsman for her optimistic outlook on the rise of collaborative consumption. She is encouraging and positive in her belief that this phenomenon will bring about great socio-economic and environmental changes. However it is hard to gauge how much of this trend is "global" and not just significant within the US. Her examples of the surge in product service systems and sharing networks (zip car, airbnb, etc) are fun and relevant. But certain conclusions drawn in the book are based on wish-washy statistics and pseudo-psychology. Some parts also read too much like a marketing book coining unnecessary jargon. For example I am unsure how I feel about the term "reputation capital". It's an attempt to monetize "trust" which I find oversimplified and slightly absurd. The writing needs to be more concise and the book in general lacks any in depth analysis. Overall still an entertaining read. UPDATE: the recent issue of economist march 09-15th 2013 has a special extensive coverage to the "sharing economy" with a mention of Botsman and her book ( published back in 2010). The article does update the reader on the continuing momentum and mainstream interest in collaborative consumption. However the economist also manages to dispel some of the initial idealism towards the "sharing economy" by highlighting the illusion of democracy in this model. Big companies are creating sharing models of their own as well as making investments in pre-existing rental companies in an attempt to gain and eventually monopolize market share. The economist goes further by outlining the regulatory barriers faced by some of the companies operating in the peer to peer rental business.(it gave examples of insurance policies and regulatory backlash in car and home rental bizes). The feature article can be read in place of the actual book as it is brief, concise and updated. It also bypasses all the jargon, fluffy statistics and repetition here.

[Oana · Rating 5 out of 5]

This book f..king changed my life! Seriously! Although there was nothing exactly new for me in it, seeing old things from new perspectives really made me think about my relationship with things.

[Tamara]

Really, I just read the index, then looked up websites I was interested in. I should really do more bartering. It would save me a lot of money.

I love the idea of toy libraries and tool libraries as well. Oooh, and wouldn't a puzzle library be awesome? Hmmm....one of these days...

Some interesting online initiatives include:
http://ourgoods.org/
http://www.thredup.com/
http://bci.bartercard.com/?page=trans...
http://ifwerantheworld.com/
http://www.swap.com/

[Celeste · Rating 5 out of 5]

Loved this. If you want to understand how to put together a bike station rental business like Paris's VELIB, this book is for you. If you are curious how to elevate consumerist philosophy into collaborative consumer consumption with a shift to service-based orientation (versus product-based manufacturing), read this.

[Jack Oughton · Rating 5 out of 5]

A good overview on the origins, evolution and recent state of the 'sharing economy'

[Scott · Rating 5 out of 5]

Rachel Botsman's book on the Rise of Collaborative Consumption is a brilliant read and will form the basis of how I progress my thinking on social capital, social enterprise and the future of consumption.

She makes the topic engaging and enjoyable through the usage of excellent examples but also a strong and compelling basis of discussion. The social and collaborative economy is a rapidly growing part of everything we experience as consumers but also leaders.

Rachel challenges the reader to move out of their comfort zone and shift their mindset to the future (present) of consumption.

Highly recommended book for anyone in leadership positions in any enterprise.

[Glen Kushla · Rating 3 out of 5]

Very challenging concepts, well presented. The problem is that the book's contents are dated with the rapid evolution of technology since the book was written.

[Rachel · Rating 3 out of 5]

"Sharing is to ownership what the iPod is to the eight track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward."(p.xxi)

"If everyone on the planet lived like the average American child, we would need five planets to sustain them during their lifetime." (p.6)

"The economy needs things consumed, burned up, worn out, replaced and discarded at an ever increasing rate." (p.6)

"We are now a society addicted to 'throwaway habits,' and many of us are anesthetized to the consequences." (p.10)

"All the 'good stuff' we throw away represents just a small amount, given that for every garbage can of waste we put out on the curb, seventy additional cans of waste were produced upstream in production and distribution to make the waste in your can." (p.11)

"Douglass Rushkoff comments in Life Inc., 'it was less important for this life to provide actual satisfaction as for it to produce a class of people who behaved as if they were satisfied.'" (p.26)

"In 1929, Charles Kettering, director of research for Sloan, wrote an article declaring, 'The key to economic prosperity is the organized creation of dissatisfaction....If everyone were satisfied no one would want to buy the new thing.'" (p.35)

"The more our houses and lives bloat with stuff, the heavier and more trapped we feel. As Neal Lawson wrote in All Consuming, 'The more we consume the less space we have to be anything other than consumers.' Similarly, the more space and time we spend dedicated to accumulating stuff in our lives, the less room we have for other people." (p.38)

"We ended up believing that we were better off relying on corporations rather than cooperating with each other. Collective- and community-based values were shunned in favor of consumer independence and a mind-set of 'me, me, me.'" (p.42)

"Real wealth is something you can pass on in a way that others can enjoy." (p.63)

"Our concurrent economic environmental crises can be seen either as two separate problems, or as overwhelming collateral damage, or as an opportunity. As Picasso said, 'Every act of creation is first an act of destruction.'" (p.63)

"Children are sociable and cooperative by nature. But by the age of three, children start to adhere to 'social norms' shaped by culture. At this stage, concerns of how others in a group will judge them can encourage or discourage collaboration." (p.69)

"The foundation of moving toward a service economy (also known as a functional economy) is already being built. Global giants across sectors have changed their business models and redefined what they offer, moving from being product sellers to being service providers." (p.118)

"The risks of product commoditization are one reason for this shift; another is that the profit margins are higher in a product-service mix than in the 'pure sale of products.'" (p.119)

"Moving unwanted goods from nonuse to reuse is now practical, convenient, and worthwhile. This development is fueling the second model of Collaborative Consumption, redistribution markets, a system that brings together the four principles of Collaborative Consumption: trust between strangers, the power of idling capacity, belief in the commons, and critical mass." (p.127)

"As much as we recycle our paper, bottles, and plastic, the biggest way to help prevent waste is to buy less new stuff and redistribute more of what we have already." (p.130)

"Freecycle and craigslist show how the Internet can be used to create vast decentralized systems of redistribution that are predominately self-organized." (p.136)

"Robert Axelrod, a political science professor at the University of Michigan, posits that 'people cooperate not because of friendship or trust in each other, but the trust in a promise of keeping a durable relationship that could benefit them in the future.' This tendency he refers to as 'the shadow of the future.' That shadow creates good behavior in the present, as there are clear incentives for honesty and trust about the price and condition of what they are selling." (p.143)

"Daniel Nissanoff, in his book FutureShop, refers to these items as things we 'want to have but not to hold.' He posits that in the future we will think of them in 'terms of temporary ownership.' It's also possible that passing something on will become as second nature as buying something new." (p.149)

"(a)broader economic view of currency as not just money but also time, skills, and effort" (p.161)

"We used to define ourselves by what we consumed, the brands we wore, the cars we drove, and the consumer electronics that we stuffed under the TV set. Now we're defined much less by brands and more by the things we do, the choices we make, our values and beliefs, our self-expression." (p.165)

"(Coworking) spaces themselves vary in terms of perks and culture, but they are all based on combining the best elements of a coffee shop (social, energetic, creative) and the best elements of a workspace (productive, functional)." (p.169)

"In opposition to the adage 'Good fences make good neighbors,' we now need to formalize fenceless relationships. There is also a need to combine old sound ideals with design and experiences that lean more toward hip dot-com than the tie-dyed communalism of the sixties." (p.169)

"The main problem with what we're calling collaborative lifestyles was not the concept in itself but the stigma attached to sharing." (p.170)

"Collaborative lifestyles require you to 'shed a certain amount of your hyper-individualism and replace it with a certain amount of neighborliness....If we let go a little bit of our individualism (at the moment, we have plenty to spare), we recover something we have been missing.' And sometimes we don't even realize what we have been missing until we experience the bridge back from some form of isolation to some form of community." (p.180)

"We want innovation and variation. We crave newness and change. Scolding people- 'You must not do this'- does not change self-interested behaviour. Designers must reimagine and reinvent not just what we consume but how we consume." (p.196)

"life-altering technological and social advances are happening within a few years, if not months." (p.212)

"The Internet and mobile technology are allowing movements to become self-conscious and identifiable in real time and, in turn, spread and grow." (p.212)

"This awareness of community momentum and purpose spurs further explorations and growth into new economies and innovations. We have become increasingly adapted to change." (p.213)

"Today reputation serves not only as a psychological reward or currency, but also as an actual currency- called reputation capital. We have already seen how people build their reputations by playing within the rules, helping others, and touting their accomplishments." (p.218)

"It is time for our statistics system to put more emphasis on measuring the well-being of the population than on economic production." (p.222)

[Alicia Fox · Rating 3 out of 5]

This is a bit outdated, with the optimism over Uber et al. that only 2010 could bring. The focus is on consumption: "Collaborative consumption meets all of the same consumer needs as the old model of mass consumption but helps address some of our most worrying economic and environmental issues." You're broke? No worries! The free market has a solution! Apps let you share lawnmowers!

The presence of two authors was obvious (one writer like the B-student English major who's pursuing dreams of being a writer despite a glaring lack of talent and basic understanding of facts, with an "oh, gee, check this out" HuffPost fluff piece schtick, and the other writer like "I actually got an A in some history and economics courses, but the editor keeps telling me to dumb it down to reach a wider audience"). The switch from one writer to the other was a bit jarring.

I'm all for an end to conspicuous consumption and overproduction, and for environmental sustainability. But this neoliberal eco-conscious silliness is just that--silliness. The book doesn't address the "why" of the economic crisis, nor does it offer any solutions (other than sharing and getting deals) for attaining economic security. It doesn't really question "why" a person would be willing to rent a Louis Vuitton handbag which would otherwise be unaffordable. It doesn't address the fact that 99% of the services described are for-profit, with the employees who do the grunt work of these companies earning crappy wages. The overall mantra is: "Tough times? Don't sweat it! You can save money by doing [this]. Instead of looking cheap, you can market your actions as eco-chic! Don't question the system! Just STFU and keep consuming!"

Bah--I don't even have a problem with half of the concepts behind the sharing economy. But jumping Jehoshaphat, Silicon Valley didn't invent the concept of rental cars and used clothes.

[Shankar · Rating 4 out of 5]

1) Are humans purely self-centered? Or is sharing and co-operating part of our nature?

2) How do you build trust between strangers?

3) How do you remove social stigma related to sharing and used goods? How do you make sharing cool and hip?

4) How the internet, while it is ushering us rapidly into modernity, is also enabling us to re-create the co-operative, neighborly villages of old where people had a strong sense of community.

5) How the rise of sharing is one of the strongest reasons for hope in the fight for a sustainable world.

[Jason · Rating 3 out of 5]

Good but not earth shattering. The authors go a bit outside of their lane when they start editorializing on macroeconomic theory and sociology.

[Jordan Brown · Rating 3 out of 5]

I came across this book while looking up must-reads on the shared economy. I've been inspired by companies like AirBnB, Turo and Rover and this book was advertised as the primer for collaborative consumption. Botsman articulates the shift in consumerism since the 2008 recession. We're transitioning from a hyper-individualistic and materialistic culture to more of a sharing community. The old days of face-to-face exchanges are making a comeback, but on a grander and more efficient scale thanks to the advances of technology. The peer-to-peer marketplace is a hot industry to get into right now. Written in 2010, this book was prophetic to where we are today with the plethora of shared services available.

Favorite Quotes:

"The system will be successful if users are satisfied by the choice and the convenience available to them."

"At the heart of Collaborative Consumption is the reckoning of how we can take this idling capacity and redistribute it elsewhere." -For example, on average your car sits doing nothing 23 hours/day.

"In other words, we want not the stuff but the needs or experiences it fulfills." -stuff is useless if it's just collecting dust

"It would seem that an increasing number of consumers are realizing the merits of Aristotle’s notion, “On the whole, you find wealth much more in use than in ownership.”"

"Across redistribution markets and product service systems in particular, profits are driven by units of usage and not the number of units sold."


Helpful tip on a way to create user loyalty for your service:
"If you have invested time building your reputation on thredUP, why would you want to start from scratch on a new clothing exchange? Reputation systems that are confined to a specific context therefore help companies sustain loyalty and lower attrition because your reluctance to jump to a new entrant or competitor means you are locked into that community."

[Bilal · Rating 5 out of 5]

This is a book about Collaborative Consumption, instigated by Web 2.0 technologies and people’s imaginations. It is structured as three sections: the historical context or background of how society has been operating over the past 50+ years, the period often identified with hyper-consumerism, the roots of that phenomenon over the previous century or so, and how people have lived historically before that. The second section examines the organizations and enterprises that are championing Collaborative Consumption: how they operate, their founders’ motivations and outlooks, and the motivations of people who come together through their platforms. The third and final section is about the implications of this movement on the structure of society. Before picking up this book I had already read a few that tackle the same subject with similar or somewhat different perspectives, but I find Botsman’s & Rogers’ presentation superior, and adequate in length. If you’re looking for a book on this subject, this would be my recommendation.

Some of the major takeaways are how community conscious businesses and organizations identify themselves with values of protecting the environment and of a collaborative social ethos; how founders of these organization have created platforms that facilitate self-managed exchanges, and how open user reviews provide a connection between the producers and consumers as well as free advertisement; the transition of our freedoms from our “right to own” and from our self-identity to what we do and what we stand for; the evolution of design from designing discrete products to solving big problems using systems and experiences; etc.

[Jukka · Rating 4 out of 5]

Kärjistäen voi sanoa, että kirja kuvaa yhteisöllisen kuluttamisen vallankunousta, jota ei sitten koskaan tullutkaan. Toki joitakin menestystarinoita, kuten vaikka Kickstarter, jonka kautta on kerätty 280 000 projektille rahoitusta yhteensä 7,1 miljardin dollarin edestä. Mutta moni muu on kadonnut, lopullinen läpimurto on jäänyt tekemättä tai yhteisöllisestä kuluttamisesta on luovuttu, kuten vaikka vertaislainoittaja Zopa.

Tavaraa ostetaan entiselleen malliin - ellei enemmänkin, kun mietitään Temun ja Sheinin kaltaisten toimijoiden tuloa markkinaan - ja niitä itsevarastohalleja nousee kiivaaseen tahtiin maisemaan. Joo, vertaisten kiertokauppa syntyi ja kierrätysliikkeet tulivat näkyvästi kivijalkaan, mutta toimintaa ei leimaa mitenkään erityisesti kirjoittajien povaama yhteisöllinen eetos, enemmän kyse on ihmisten kotien tavarapaljouden hallinnasta sekä pienimuotoisesta jobbaamisesta, kuten Kiina-krääsän myynnistä kiertokaupan alustoilla.

Alustojen kaupallistuminen näkyy selvimmin Airbnb:n kohdalla, joka on muuttunut yhteisöllisestä projektista paikallisten maanvaivaksi ja korkeiden hintojen ja vuokrien synnyttämäksi asuntopulaksi. Samaan aikaan ajankäyttötutkimukset kertovat, että povattua We-sukupolvea ei todellakaan tullut, vaan vietämme yhä enemmän aikaa pienissä piireissä ja somen kuplissa.

Botsmanin ja Rogersin kirja on kiinnostava zeitgeistin kuvaus optimistisesta ajasta. Mielellään sitä lukisi postmortemin siitä, että miksi kävi niin kuin kävi. Miksi lupausta ei koskaan lunastettukaan?

[Chris Boutté · Rating 5 out of 5]

I’ve been meaning to read this book for a while, and it was a pretty interesting read about collaborative consumption. As a millennial who grew up on the internet in the 90s and early 2000s, it’s been really cool seeing all of the innovative community-driven projects that have evolved over the years. One of the most useful innovations is websites and applications that encourage collaborative consumption, which allow people to connect and share what they have like sharing your home through AirBNB or sharing your car through Uber and Lyft. In this book, Botsman and Rogers go through the history of consumerism and capitalism took control of our lives, but now we’re realizing we don’t need as much stuff and can share what we have with others. Not only does this help reduce on waste and helps the environment in various ways, but it’s also become an opportunity for people to make a little extra income, which is very much needed with so many people struggling to pay their bills.

My only critique is that after the mid-way point, the book seemed a little bit repetitive to me, personally. It’s a great book that I highly recommend to learn more about how the world is changing and where we can continue to progress, but I just got a little bored with the second half of the book.

[Yifei Men · Rating 4 out of 5]

A cogent, well-argued piece on the rise of the sharing economy and rethinking the predominant model of consumption.

Botsman introduces some nice frameworks to think about the models and categories of the sharing economy (or "collaborative consumption"). Her messages on being environmentally responsible are well-taken, despite her acknowledgement that many "sharing economy" ventures hardly gave thought to being "green".

The importance of community and reputation in the interconnected world is an important phenomenon that Botsman describes beautifully and supports with a wealth of real world case studies. The copious amount of examples and listing of companies are a little tedious at times, but the book as a whole was well written and easy to empathize with.

I also enjoyed the concluding argument for the important of full-cycle product design.

[Sara · Rating 4 out of 5]

I tore through this book and have been considering all the ways I can change my spending and consumption from the start. It was very interesting and a little concerning to face the way consumption has changed, especially in America. Written in 2010, some information is a little outdated, but the theories remain true. Many of the companies mentioned no longer exist or are vastly different from their conception and others you would expect to read about did not exist yet or weren't large enough to be noticed like Uber and Lyft. All in all, it was a very thought-provoking read that I would highly recommend.

[Daniel Riveong · Rating 2 out of 5]

This book was released in 2010 and it shows its age. However, it's still a useful book to remind us of the promise, idealism, and still revolutionary nature of new types of businesses that focus on community and network (Etsy to Blablacar and CraigsList) over centralized control and 100% profit motive. I would read this in conjunction with Jaron Lanier's Who Owns the Future (2013) to get a balanced view.

[Guillermo · Rating 5 out of 5]

A summary of the current efforts to curve the addictive consumption behavior our society has.
It talks about why is important we have less objects and revive the connection with our community in this age of ocean garbage patches and ever isolating technology.
Its a bit outdated on the companies tackling these issues but still manages to raise awareness on these problems.
Personally i found it motivating in my personal struggle against the excess of objects.

[Kaleb · Rating 4 out of 5]

I really enjoyed this book. As an AirBNB host is was super interesting to read about collaborative consumption. I didn't like everything in the book though. The thought of a social bank account was a little terrifying especially after reading the Circle by David Eggers. Overall a good book that crossed a little bit of capitalism with a little bit of sustainability.

[Conrad · Rating 3 out of 5]

Botsman and Rogers put forward the idea of Collaborative Consumption in a heartfelt way, where the enthusiasm pops off the pages. The book has to be read in context, as it was written before the backlash againt companies like AirBnB and Uber. It shows the optimism and passion that still is at the core of the sharing economy.

[Karol Ujueta Rojas · Rating 4 out of 5]

Interesting but at times repetitive. This is more for older millenials or older generations. It talks about how the internet has allow virtual communities to be created and thus business opportunities are born that are "controled and managed" by the users themselves through reputation systems.

[Pablo Beitman · Rating 5 out of 5]

Excellent book, even though it was written long time ago and information is old regarding to today industries and companies. If Rachel or Roo are willing to update the info, this would be even more recommendable.

[Heidi · Rating 5 out of 5]

I read this immediately after reading "A little history of Economics" kind of by accident and it was such a great follow up!!
Learned so much and will be applying it to a new organization framework I'm writing.

[Gayatri · Rating 5 out of 5]

This book was a road trip read! I am so glad I picked it up! It got me thinking about the kind of consumer I am. I definitely would like to be more of a collaborative consumer. May be be more like my grandparents :)
Great book!

[Bernardo Piquet · Rating 4 out of 5]

Explica de forma didática mercado de plataforma (M2L), sem abordagem muito técnica. Conta histórias do início das principais plataformas. Traz um aspecto de novidade sobre o comportamento dos usuários nesse ambiente, que hoje (2022) já não tem o mesmo apelo. Ainda assim, vale a leitura.

[Victor Nihoul · Rating 4 out of 5]

Very good book. Outside the topic itself, I got really creative by reading it because of all the different stories and example that are in there.
Great book for finding inspiration or when working on a project.
Just a bit hard to read as a non fiction with little storytelling.

[Hayley Pallister · Rating 3 out of 5]

Dated information on various companies and organizations, but a thorough explanation of the social, economic, and environmental efforts and benefits of collaborative consumerism, including a dive into psychological behaviors.