Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
As Stevo’s Novel Ideas, I am a long-time book reviewer, member of the media, an Influencer, and a content provider. I received this book as a free review copy from either the publisher, a publicist, or the author, and have not been otherwise compensated for reviewing or recommending it. As an Amazon Associate I earn from qualifying purchases.
This book is Stevo's Business Book of the Week for the week of 7/2. Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
Last week, I reviewed "Hardwired," which described the McKinsey & Company approach to using digital and AI technologies in developing cutting-edge management strategies. In "Strategy in the Digital Age," Professor Michael Lenox, of the University of Virginia, presents several management strategies, providing more solutions than just the McKinsey one.
The first half of "Strategy in the Digital Age" shows leaders how to analyze the competitive environment using three strategic tools: environmental analysis, competitor analysis, and capabilities analysis, with the addition of an analysis of the underlying economic and competitive implications of digitization. The second half shows how companies can choose and implement the strategy that will help them enter the digital age.
At the center of "Strategic Analysis for Digital Transformation is the question: "How do I utilize digital technology to create value and improve the world?" "Strategy in the Digital Age" is full of examples, from AgriTech, to education, to health care. Lenox says that digital transformation may seem daunting, but the earlier it is achieved, the better your competitive advantage will be.
Find more Business Books of the Week on my Goodreads Listopia page at https://www.goodreads.com/list/show/9..., and find many more reviewed and recommended books and products by searching for me on Google.