Creating Futures: Scenario Planning as a Strategic Management Tool

by Michel Godet, Joseph F. Coates (Preface)

The future is open to us, to be written or created collectively. This powerful statement flies in the face of traditional notions of prediction and forecasting, but is central to the approach presented in this book. The author maintains that, with the right tools and attitudes, people can learn how to create futures. In this handbook for professionals, managers, planners, and entrepreneurs will discover an arsenal of effective futures-thinking techniques--from workshops to scenario-building software--that enhance the collective process. Readers will find effective ways to anticipate change, while avoiding cliched solutions and conventional thinking. Creating Futures provides powerful tools for business and political leaders facing uncertainty.

280 pages, Paperback

First published March 28, 2001

Reviews

[Richfield Branch · Rating 3 out of 5]

Very scientific. I need something easier as an introduction, this is more advanced.

[Matt Mayevsky · Rating 5 out of 5]

Book of the category: must have - must read.
Michel Godet is not only an outstanding expert in the area of La Prospective (French school of foresight), but also passionate about future studies. Therefore, take a look with his views and morphological method of scenario planning. At the end of the book there are two interviews. One of the American futurist Joseph F. Coates, one of Godet. I recommend especially the first interview. Pearl.

[Nydia Serna · Rating 1 out of 5]

Hate it! So difficult to read and follow...