Active Thinking Customer Delight Guide: A Guide to Creating Customer Delight and Business Growth

by Chris Thomason

Customers don’t look forward to just being satisfied – they want to be delighted by the experience they get from you!The way business thinks about customers today needs to change. We need better thinking to identify new ways to create and deliver amazing customer experiences – and to measure the success and value of them.Active Thinking is a radically different approach to the conventional process of brainstorming. This workbook will guide you through the process of thinking more effectively about what really matters to your business – your customers. And how you can create experiences that will help you deliver true customer delight – and new opportunities for business growth.This project workbook contains a demonstration project, five blank team-thinking templates and five blank individual-thinking templates to help you delight your customers.

78 pages, Paperback

Published January 27, 2015