Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

by Tim Frick

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement



* Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

338 pages, Paperback

First published May 1, 2010

Reviews

[Peter · Rating 2 out of 5]

This book needs a rewrite - badly. Flash? RSS? FriendFeed? Interesting to read to see what the web was like just 10 years ago, but nothing really of use here.

[Liz · Rating 3 out of 5]

This book is a good overview of all things digital marketing. There is a lot of good case studies and references, but I wish the book had more on best practices for measuring/reporting on engagement.

[Kay Davis · Rating 2 out of 5]

This book is useful for its discussion of syndication, analytics, keyword, and design strategies; social media optimization; and search engine optimization.

The buzz words in this book are monetization, user experience, content, conversion, rich media, and video.