Branded: Branding in Sport Business

by Jason W. Lee (Editor)

"Branded: Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.

370 pages, Paperback

First published January 1, 2010

Reviews

[Jon Kruse · Rating 2 out of 5]

Just the story/history of companies and people. Did not go into the marketing logic behind the really or explain what made their successful practices or failures