Overrun Edition: O

by Jennings Bryant, Susan Thompson

"Fundamentals of Media Effects" is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, "Overview and History", provides historical evidence for media effects and for societal concern about media effects. Section 2, "Theory and Concepts", includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, "Key Areas of Research", delves into the specific areas of inquiry.

Paperback

First published September 13, 2001

Reviews

[Kristine Hegle]

Read for uni.

[Pamela]

Really appreciated their revised history of media effects reasearch. Unlike other mass commmunication books, this one is lighter but still very comprehensive.